This top class TV features 1080p true high definition. Add in clever 24p True Cinema technology, and when the KDL40W4000 is connected to a Blu-Ray disc player, it displays the original 24 frames per second just as the camera first recorded them. So you see and hear exactly what was intended.

Sony’s updated Bravia 2 picture enhancement engine, in conjunction with an Advanced Contrast Enhancer, ensures you’ll always experience incredibly clear and defined images. An on-screen XrossMediaBar eliminates the clumsy navigation you find on some TVs, making it a breeze to browse all the televisions functions.

If you have a digital camera, why not take advantage of the Picture Frame mode? This presents your snaps in HD quality using a picture setting that recaptures the warm characteristics of film. You can even personalise your TV with your own pictures from the built-in USB Photoviewer, or use any of six preloaded images ranging from pop art to Van Gogh.

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